of brands say video delivers positive ROI overall and Documentary-style and storytelling videos are perceived as 2.3× more trustworthy than traditional ads, leading to stronger engagement
96%
of marketers say video has helped increase brand awareness
85%
of consumers recall a brand after seeing a TV or video commercial, and62% of viewers feel more positively about a brand after watching a good commercial
99%
say video helps users understand a product or service better